Visual identity
The logo, the colour palette with print values, typography, iconography, illustration and photography.
Everything an agency, designer, printer or coding assistant needs to represent Gecko: the story, the voice, the logo, colour, type and the files to download.

Where the brand comes from, in our own words.
[MISSION, IN ONE SENTENCE: pending client]
The code is multiplying. AI writes more of it every week, the roadmap says go faster, and underneath sits a question nobody asks out loud: are we shipping more than we can hold onto?
A gecko does not worry about falling. Half a million microscopic hairs on each foot, each making its own tiny contact with the surface. Millions of small, precise holds.
That is what Gecko gives a team: an AI security engineer in contact with the code, what it means, how it moves and where it is weakest, renewed continuously as the code changes. It finds and fixes whole classes of vulnerability by understanding what the software is actually for, so a team never sees the same vulnerability twice.
So when the surface changes, nothing slips.
Keywords

What the brand stands for, and what each value changes in the work.
Practitioners talking to practitioners, on the reader’s level.
One problem, understood completely.
We stay until the problem is solved.
Plain about limits, including what we do not have yet.
Sentences that commit, and claims that carry their mechanism.
How we sound, and how the tone shifts with where the words appear.
The words we use, the words we use with care, and the words we never use.
Everyday work, made simple.
The other pages of these guidelines.
The logo, the colour palette with print values, typography, iconography, illustration and photography.
Download the logo in SVG, PNG, PDF and EPS, request the licensed typeface, and get the DESIGN.md for developers and AI agents.
The brand was designed by Yaya. If you need help using it, or cannot find what you need here, get in touch.
Search every page of the brand guidelines, or ask a question and get an answer drawn from them.
This tool is not connected yet. It needs your own AI key, and it is switched on in the Studio under Brand Guide → AI.
Example conversation
Suggested questions
What changed in each release of these guidelines.
Version 1.0Released
First release of the online brand guidelines.